POST-TEST NEW FORMAT CHIARA
Aims:
- Telecom Italia launched the new commercial communication format "Comunicare è condividere". This campaign testimonial is Chiara Galiazzo (B-SUV)
- Telecom is interested in verify the new campaign efficacy
- To satisfy these objectives, baba suggests:
> a qualitative evaluation of the campaign
> a creative prefiguration of new format developments
> a quantitative check on competitive potential
Click to view the research design
