POST-TEST NEW FORMAT CHIARA

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POST-TEST NEW FORMAT CHIARA

Aims:
- Telecom Italia launched the new commercial communication format "Comunicare è condividere". This campaign testimonial is Chiara Galiazzo (B-SUV)
- Telecom is interested in verify the new campaign efficacy
- To satisfy these objectives, baba suggests:
> a qualitative evaluation of the campaign
> a creative prefiguration of new format developments
> a quantitative check on competitive potential

Click to view the research design

  • Date: 18 novembre 2013
  • Category: Tech&Media
  • Client: Telecom
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