Blogs

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#THE NOW AGE_ trend: ANACHRONISM Populism: A Contradiction to Contemporary Times?   As political standpoints continue to polarize, the support of populist-like reforms and laws […]

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What is future? What will be after the future? Which is the future’s future? Starting from the Alec Ross’ book “The Industries of the Future”, […]

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The future is our direction, it doesn’t matter if you look at it worrying about what’s next  or just by living the moment. Today the […]

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Isn’t the bathroom your perfect in-box for drafting the future’s most urging strategies? So, come with us to surf on the very new trends of […]

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On the occasion of the 10th Anniversary of Milano Fashion Library, Giulia Ceriani -baba CEO- will participate in the discussion focused on the perception of […]

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Speaking on our methodologies through the semiotic lens, we would like to present a case study of a fast food restaurant in the USA. We […]

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The ENTROPY trend is starting to shine through in recent news with popular ride-sharing app “Uber” testing out a new feature that would allow for […]

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HOW ONE CHINESE COMPANY IS BREAKING THE MOLD: the RADICALISM trend (see our #THENOWAGE 2018-18 Forecast) is quickly picking up internationally with one Chinese company, […]

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 baba is pleased to invite you to join us for a serie of workshops dedicated to 3 main themes connected to #THENOWAGE, the leading topic […]

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A very challenging discussion with some of the protagonists of future retailing: together with Mark up/GDO Week and Deloitte, we have presented our Trend Mapping […]

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