Blogs

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On the occasion of the 10th Anniversary of Milano Fashion Library, Giulia Ceriani -baba CEO- will participate in the discussion focused on the perception of […]

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Speaking on our methodologies through the semiotic lens, we would like to present a case study of a fast food restaurant in the USA. We […]

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The ENTROPY trend is starting to shine through in recent news with popular ride-sharing app “Uber” testing out a new feature that would allow for […]

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HOW ONE CHINESE COMPANY IS BREAKING THE MOLD: the RADICALISM trend (see our #THENOWAGE 2018-18 Forecast) is quickly picking up internationally with one Chinese company, […]

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 baba is pleased to invite you to join us for a serie of workshops dedicated to 3 main themes connected to #THENOWAGE, the leading topic […]

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A very challenging discussion with some of the protagonists of future retailing: together with Mark up/GDO Week and Deloitte, we have presented our Trend Mapping […]

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On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive […]

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Register to attend the baba  Trend Monitor®2018-2019 annual forecast presentation, on Feb. 8th, 5 pm at ACCENTURE CUSTOMER INNOVATION CENTER in Milan. Giulia Ceriani (baba CEO)  will […]

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#BCM17 – GIULIA CERIANI ABOUT BIG DATA AND GOOGLE TRENDS Google is twenty years old: how our life and the future are changing as a […]

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John Lewis department store (UK) has just launched a gender-neutral production for kids,  and it’s not the first time that a fashion brand chooses to […]

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