Blogs

REGISTER TO THE EVENT!  TREND MONITOR®  is baba’s yearly observatory dedicated to catch the emerging international trends for product/brand and communication concepts. The key concept of Forecast 2017/2018 is: INVERSION. The […]

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Milano Fashion Library – January 31st – 5.30 pm Giulia Ceriani, baba’s president, will discuss the iconic value of fashion brands.  

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While the future is dying red, we express our #inversion mood too, trying to keep a positive and open mind attitude towards any sort of […]

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How has Santa Claus survived for so long (without changing DNA?) and what could he tell us about its customer journey? Could our #inversion mode […]

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Nevertheless the world looks back, baba vision (and values) stay tuned forward  

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Luxury has never been so far away from the idea of economic status. In a world where everyone seems to have its own customized range […]

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Entro una decina di anni l’asteroide ‘sostenibilità’ causerà l’estinzione di una specie antica, quella dell’automobile personale. Se in Europa già si distinguono città già all’avanguardia, […]

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Alle 2 GIORNATE SULLA SOSTENIBILITÁ baba sarà presente con una relazione sul rapporto tra mobilità e ambiente tenuta da Giulia Ceriani L’evento è promosso da […]

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It seems that everyone makes gaffes, also Vogue America. Last week, Vogue.com published a Milan fashion week wrap-up in which four editors hurl abuse at […]

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Se nei decenni scorsi il settore musicale si era servito delle immagini per farsi pubblicità, in particolar modo attraverso il videoclip, oggi si trova a […]

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