Customization is no longer a driver from a while, nevertheless the tendency to personalize almost everything is limitlessly increasing. There are in this stream some #DARK sides we would like to share with you.
If you think at IBM’s aim to create unique perfumes using client’s data you should wonder about how the massive use of personal information is going through testing the limits to provide new sensory feelings. An equivalent example comes from Ikea and Uniq, that started to create a 3D printed gaming chair shaped on user’s bottom. Customization for personal enjoyment, indeed, to maintain the own’s spotlight in these shady times of fast-decading novelties. Is it an #IMPUDENT way of marketing as well? Moreover, Everence gives to its clients the opportunity to embed a micro-capsule with human or animal DNA in an existing or new tattoo. This sounds sweet and creepy at a time.
We don’t give up to keep an eye on “impudent” attempts of limitless customization, and ask: should we accept that our personality could be used and manipulated in the name of exceptionality or should we prefer uncustomized items so to feel more safe?