WHAT IS PRIORITY IN CHAOS?

Starbucks' compostable cup

WHAT IS PRIORITY IN CHAOS?

Facing Coronavirus’ dreadful shadow and trying to save human lives, we can not forget that another emergency is to be looked at: environment constantly continues its decay.

As stopping the spreading is crucial now, some brands are coming to terms with their former committment to sustainability and must reinvent it, freezing bigger plans in order to limit the damage with smaller initiatives, as for instance Starbucks: the coffee company is temporarly pausing its freshly-launched use of reusable cups, switching now to compostable paper cups.

The imperative is now damage control, for brands and for people, as we can see that Coronavirus will horribly erode all kind of resources, speaking of materials ones: food waste or the impossibility of differentiate infected people’s disposal. Will it be enough or the environment will most benefit from the reduction of pollution levels, due to quarantine?

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