3. ANTICIPATE

Trends forecasting and cultural insight

Schermata 2015-07-24 alle 09.28.53

We offer country and category specific trends assessment, semiotic analysis of brand and category discourse, cultural mapping and scenario analysis to help clients understand how to advance and cross consumer expectations today and tomorrow.

BRAND CHALLENGES

  • Brand Stretch
  • Brand Portfolio Optimisation
  • Content Innovation
  • Mix leverages fine tuning
  • Global Brand Strategy
  • New concepts

 

OUR SOLUTIONS

  • TrendMonitor®
  • Scenario analysis
  • Semiotic analysis
  • Cultural mapping
  • International bench-marking & sense-checking