2. ACTIVATE

New generation research tools

Schermata 2015-07-24 alle 09.28.28

We leverage collective intelligence to answer questions about communications efficacy, brand perception, product and target.

Gameified and social research for consumer-led insight via multi-channel storytelling.

BRAND CHALLENGES

  • Brand Optimisation & Reinvention
  • Experiential Branding
  • Consumer target illumination
  • Brand reputation and sentiment
  • Brand communities
  • Mobile research
  • Branded content efficacy

 

OUR SOLUTIONS

  • Remote online fieldowrks
  • Online ad hoc communities
  • Social & Visual listening
  • Gamified Research
  • Web crawling
  • Netnography, Lifelogging, Safari
  • Spacelab
  • Consumer Co-creation