AD HOC COMMUNITY PANEL “NEL MULINO CHE VORREI”

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AD HOC COMMUNITY PANEL “NEL MULINO CHE VORREI”

Aims:
- Mulino Bianco needed to capitalize the engagement shown by members of "Nel Mulino che vorrei" community
- baba has been asked to set a research to monitor insights from the target group, focusing on:
> perception of brand value
> food consumption diary of 4-6 y.o. and 9-13 y.o. targets
> salty breakfast and pastries

Click to view the research design

  • Date: 20 giugno 2011
  • Category: Food
  • Client: Barilla
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