CONTROL TARGET NETNOGRAPHIC EXPOLRATION

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CONTROL TARGET NETNOGRAPHIC EXPOLRATION

Aims:
- Control – a brand of Artsana Group- aims to inspect its younger target (teen and post-teen)
- Control is especially interested in understanding teens thoughts through their spontaneous on-line talks, analyzing:
> topics, approach and different opinions about sex
> how the target talks about sex (language and communication modalities)
- To satisfy these objectives, a qualitative research project, based on a netnographic analysis, has been committed to baba.

Click to view the research design

  • Date: 31 luglio 2014
  • Category: Body&Health
  • Client: Control
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