GEOX NEW POSITIONING

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GEOX NEW POSITIONING

Aims:
- Geox wants to update its breathing promise, making it more competitive and giving it surplus value
- To satisfy this objective baba proposes:
> the definition of a new equity linked to intelligence, marketing and communication processes
> a new copy brief so that the positioning could upgrade
> the identification of evolution guidelines

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  • Date: 23 giugno 2010
  • Category: Moda
  • Client: Geox
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