September 28th, 5 pm _Webinar
Even #AI is a ‘semiotic affair’, to the extent that a typically semiotic exploratory logic- the abductive one- is applied to the starting datasets. But also, if we share the idea that #intelligence – be it natural or artificial – is above all a function that allows us to interact and connect, and on this basis to make predictions and trace behaviors. It is based on language, whether visual or verbal.Better still, on the ability to identify behind the manifestation of languages what are the load-bearing structures, and the logical architecture of the subjects in action.
This is the object of #semiotics, in particular of the semiotics we call ‘generative’, where meaning is understood as the product of a construction. This is our way to make #marketresearch updated and careful to new understanding opportunities.