2012 – ITALY TREND
Aims:
- Philip Morris Italy asked for an analysis on Italian society evolutive trends
- To this purpose baba provided:
> a trend report: analysis and development of the main consumption trends in Italy
> a pre-workshop: implementation of main findings of Italian trend report, and trend briefing aimed to focus on best opportunities for PMI
> a workshop: creative workshop, in order to develop strategic platforms for two PMI key brands
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