100 MOST POPULAR PICS ALL-TIME WITH #NIKEPLUS HASHTAG

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100 MOST POPULAR PICS ALL-TIME WITH #NIKEPLUS HASHTAG

Aims:
- baba explored Nike+ universe on Instagram analyzing the 100 most popular pics with hashtag #nikeplus
- The main objectives were:
> to understand how Nike+ is perceived and which values is mostly linked to
> to outline Nike+ positioning

Click to view the research design

  • Date: 20 febbraio 2015
  • Category: Retail
  • Client: Nike
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