Stores and brands are reconsidering their existence in space and time. Milano is the city that pioneers the concept of the temporary store. The exciting side, according to customers, is that temporary stores suddenly appear on the street and offer unique experiences. Another relevant difference from markets and temporary “traditional” stores, is that they sell either the current collection of the brand or customised items, which guarantee temporary stores a unique experience of shopping.Milan hosted the first edition of the Italian Eat Market. The event took place last weekend in the neighbourhood of Lambrate, in East Market, a place which is well-known for its vintage flea market.


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