How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani (Baba- Scenari di mercato President- University of Siena Professor) will lead the discussion on this subject.
We look forward to seeing you on July 14th!
BY INVITATION ONLY
For more information on how to register: https://babatrendmonitor.files.wordpress.com/2016/07/invito-vip-modena-14-luglio-2016-2.pdf