COPY TEST MTV

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COPY TEST MTV

Aims:
- Before launching the new corporate campaign, MTV needed to:
> check on campaign adequacy relating to brand goals
> assess brand innovation
- baba has been asked to propose a qualitative research project to evaluate MTV campaign through a desk analysis and a fieldwork stage

Click to view the research design

  • Date: 29 marzo 2012
  • Category: Tech&Media
  • Client: MTV
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