LG ITALY POSITIONING

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LG ITALY POSITIONING

Aims:
- LG needed a semiotic research to analyze Italian market and to find strategic positioning areas
- baba has been asked to propose a research design focusing on:
> marketing-mix analysis of LG and its competitors
> tone of voice analysis
> brand and product role
> positioning
> perception of brand values

Click to view the research design

  • Date: 31 maggio 2004
  • Category: Tech&Media
  • Client: LG
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