NOV. 22nd 2018 – TRANSMEDIA BRAND FICTION: A SUCCESSFUL STORY

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NOV. 22nd 2018 – TRANSMEDIA BRAND FICTION: A SUCCESSFUL STORY

What have in common Spiderman, an alien and Mickey Mouse?

Saying that all of them move on JSM’s rhythm is a too-much-simple answer, but that’s a start point!

On Nov. 22nd baba CEO’s Giulia Ceriani will take a lecture on Transmedia brand fiction, analyzing and explaining how a brand’s multi-channel communication can be strongly built on narrative junctions: their clever connection through different shapes and media could certainly help to reach awareness, longevity and intensity, and moreover can be observed and studied to strategically anticipate the subsequent brand’s moves.

As you have already understand the speech will be supported by examples taken from the 2017-18 TIM adv campaigns, with a semiotic and expert eye on them.

The talk takes place within the workshop “Transmedia Branding. Narrazione, esperienza, engagement” by DISPOC, Siena University.

The appointment is settled at Siena University, Dipartimento di Scienze Sociali, Politiche, Cognitive – via Roma 56.

See you on Thursday, Nov. 22nd, 11.30 a.m!

Meanwhile… let’s have Just Some Motion!

 

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