Schermata 2021-04-27 alle 13.31.38


To keep on celebrating baba’s 20th anniversary, on April 13th we kickstarted¬†our webinar series ‘Lunch with baba’ with a session held by Giulia Ceriani on Trends and Research. Discussing how to approach market research opportunities and highlighting how the past 20 years of trend watching defined our current society, we finished by analysing current category trends through baba’s unique tool Trend Monitor 2021: the#MorphAge.

But how is Advertising moving on? To find out, join us on June 15th for our report on Advertising Futures!

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