Come impatta la narrazione sulle scelte discorsive? Come lo storytelling influenza il digital marketing? In che modo realtà e racconto interagiscono nella fiction italiana? A […]
OUR tools
Analytical quality and innovation identify baba approach and are distinguishing features of our know-how.
CASE HISTORIES
In our job case histories belong to our customers only, as it should be. Here follows a few of possible examples of the type of methodological input and support provided to some of our clients.
100 MOST POPULAR PICS ALL-TIME WITH #NIKEPLUS HASHTAG
CONTROL TARGET NETNOGRAPHIC EXPOLRATION
BABA LIFELOGGING & HOME TRENDS
POST-TEST NEW FORMAT CHIARA
JEEP-B SUV TARGET SEGMENTATION
2012 - ITALY TREND
COPY TEST MTV
AD HOC COMMUNITY PANEL “NEL MULINO CHE VORREI”
NESPRESSO EVOLUTION
GEOX NEW POSITIONING
BUDWEISER 2008 COMMUNICATION PLATFORM
LG ITALY POSITIONING
LATEST FROM OUR BLOG
Sticky
Read More
Sticky
In questi giorni Google ha annunciato la sospensione del progetto Ara, uno smartphone con design modulare. La motivazione ufficiale secondo la rivista #Reuters è rinconducibile […]
Sticky
The world of retail is changing .The hybridization of the outlets covers both marketed products and the physicality of the store, mixing up the industries […]
Sticky
Un attacco di potere che ha la veste di una rivoluzione mal organizzata e impulsiva: solo in superficie. I motivi della non riuscita del […]
In July of 2016, on the occasion of UISI (Unione Imprese Storiche Italiane) held in Modena on 14th July, Baba lead the discussion on the […]
How does the combination of tradition and innovation characterize the changing environment where a brand acts? How does this involve particularly heritage brands? Giulia Ceriani […]
Lions Innovation is a rather young category of Cannes Lions that aims to “honour technology and innovation which facilitates creativity” and pushes the boundaries of […]
Media Living in Milan proposes a new advertising format: a temporary house for two people, designed by Metodo Archinteriors. The mobile unit is designed according […]
Sadiq Khan was elected Mayor of London a couple of weeks ago. Not surprisingly international Information left little room for his political plan and concentrated mostly […]
We are happy to share a beautiful initiative that we are sponsoring: “FASHION IN BANGUI: BALLARE FA BENE”, by Amici per il CentrAfrica Onlus . The […]
GET IN TOUCH WITH US
Do you need more information about our tools? Get in touch with our staff writing on the following form or call us for a faster answer
To know about us and/or talk about you, please contact:
- Corso Magenta 31 - 20123 Milano, Italy
- +39 0283241678
- baba@babaconsulting.com
- www.babaconsulting.com