#Resistance: here an insightful semiotic podcast (3mn) by #GiuliaCeriani, to better understand the meaning of this word. It enlightens a reading level aimed to interpret […]
all the insights to manage innovation
We are an independent market research institute, founded in 2001 by Giulia Ceriani and ESOMAR affiliated. We are passionate by anticipation, scenario analysis, trendwatching and strategic consulting, semiotics is our great thinking tool. We can rely on a powerful, smart and of course international team, to offer an innovative approach to each marketing and communication issue.
OUR tools
Analytical quality and innovation identify baba approach and are distinguishing features of our know-how.
CASE HISTORIES
In our job case histories belong to our customers only, as it should be. Here follows a few of possible examples of the type of methodological input and support provided to some of our clients.
100 MOST POPULAR PICS ALL-TIME WITH #NIKEPLUS HASHTAG
CONTROL TARGET NETNOGRAPHIC EXPOLRATION
BABA LIFELOGGING & HOME TRENDS
POST-TEST NEW FORMAT CHIARA
JEEP-B SUV TARGET SEGMENTATION
2012 - ITALY TREND
COPY TEST MTV
AD HOC COMMUNITY PANEL “NEL MULINO CHE VORREI”
NESPRESSO EVOLUTION
GEOX NEW POSITIONING
BUDWEISER 2008 COMMUNICATION PLATFORM
LG ITALY POSITIONING
LATEST FROM OUR BLOG
Read More
Sticky
Right now, we are experimenting restraints and freedom limitations – surely for higher good: we are enacting a #resistance and we at baba would like […]
Sticky
Since the pandemic set off, we renounce freedom and basic needs as sociality, in a collective and necessary effort. #McDonald’s and #Zara contribute to spread […]
Sticky
Technologies can’t delete fear. Technologies can’t save our life. Technologies aren’t enough without physical contact. The diffusion of #coronavirus has shown us this: not even […]
Sticky
From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il […]
Sticky
Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning […]
Anxiety and sustainability have been two of the main key words of 2019, from the SS20 Gucci runway to the boom of Fridays for Future. […]
Sticky
Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the XVIII International Congress of the Asociación Española de Semiótica: […]
Sticky
GET IN TOUCH WITH US
Do you need more information about our tools? Get in touch with our staff writing on the following form or call us for a faster answer
To know about us and/or talk about you, please contact:
- Corso Magenta 31 - 20123 Milano, Italy
- +39 0283241678
- baba@babaconsulting.com
- www.babaconsulting.com