all the insights to manage innovation

1. GENERATE

• Purpose blends of market insights to fit advanced aims B2B and B2C.
• People and brands meeting off and online through quali-quantitative touchpoints.

2. ACTIVATE

• Social listening and online brand communities.
• Single-source research activities that integrate gaming, engaging, bottom up intelligence.

3. ANTICIPATE

• Forecast and assessment of anticipation as a best practice.
• Cultural and semiotic integration for a multi-cultural and changing society.

4. MAXIMIZE

• Deep activation to drive innovation labs.
• Flexible platforms for brand expression in a continuous dialogue with their chosen recipients.

OUR tools

Analytical quality and innovation identify baba approach and are distinguishing features of our know-how.

babanet®

Community Web-Panel

babatraining

Workshops & strategic skills for mktg

bacting®

Gamification & market research

mobile research

On-the-go research opportunities

semiotics

Semiotic analysis

trend monitor®

Scenario analysis and trend monitoring

CASE HISTORIES

In our job case histories belong to our customers only, as it should be. Here follows a few of possible examples of the type of methodological input and support provided to some of our clients.

100 MOST POPULAR PICS ALL-TIME WITH #NIKEPLUS HASHTAG

100 MOST POPULAR PICS ALL-TIME WITH #NIKEPLUS HASHTAG

Retail

CONTROL TARGET NETNOGRAPHIC EXPOLRATION

CONTROL TARGET NETNOGRAPHIC EXPOLRATION

Body&Health

BABA LIFELOGGING & HOME TRENDS

BABA LIFELOGGING & HOME TRENDS

Home

POST-TEST NEW FORMAT CHIARA

POST-TEST NEW FORMAT CHIARA

Tech&Media

JEEP-B SUV TARGET SEGMENTATION

JEEP-B SUV TARGET SEGMENTATION

Automotive

2012 - ITALY TREND

2012 - ITALY TREND

Retail

COPY TEST MTV

COPY TEST MTV

Tech&Media

AD HOC COMMUNITY PANEL  “NEL MULINO CHE VORREI”

AD HOC COMMUNITY PANEL “NEL MULINO CHE VORREI”

Food

NESPRESSO EVOLUTION

NESPRESSO EVOLUTION

Beverage

GEOX NEW POSITIONING

GEOX NEW POSITIONING

Moda

BUDWEISER 2008 COMMUNICATION PLATFORM

BUDWEISER 2008 COMMUNICATION PLATFORM

Beverage

LG ITALY POSITIONING

LG ITALY POSITIONING

Tech&Media

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GET IN TOUCH WITH US

Do you need more information about our tools? Get in touch with our staff writing on the following form or call us for a faster answer

To know about us and/or talk about you, please contact:

  • Corso Magenta 31 - 20123 Milano, Italy
  • +39 0283241678
  • baba@babaconsulting.com
  • www.babaconsulting.com

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