From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il […]
all the insights to manage innovation
We are an independent market research institute, founded in 2001 by Giulia Ceriani and ESOMAR affiliated. We are passionate by anticipation, scenario analysis, trendwatching and strategic consulting, semiotics is our great thinking tool. We can rely on a powerful, smart and of course international team, to offer an innovative approach to each marketing and communication issue.
OUR tools
Analytical quality and innovation identify baba approach and are distinguishing features of our know-how.
CASE HISTORIES
In our job case histories belong to our customers only, as it should be. Here follows a few of possible examples of the type of methodological input and support provided to some of our clients.
100 MOST POPULAR PICS ALL-TIME WITH #NIKEPLUS HASHTAG
CONTROL TARGET NETNOGRAPHIC EXPOLRATION
BABA LIFELOGGING & HOME TRENDS
POST-TEST NEW FORMAT CHIARA
JEEP-B SUV TARGET SEGMENTATION
2012 - ITALY TREND
COPY TEST MTV
AD HOC COMMUNITY PANEL “NEL MULINO CHE VORREI”
NESPRESSO EVOLUTION
GEOX NEW POSITIONING
BUDWEISER 2008 COMMUNICATION PLATFORM
LG ITALY POSITIONING
LATEST FROM OUR BLOG
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Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning […]
Anxiety and sustainability have been two of the main key words of 2019, from the SS20 Gucci runway to the boom of Fridays for Future. […]
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Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the XVIII International Congress of the Asociación Española de Semiótica: […]
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When does sustainability become unsustainable? Nowadays, most of the companies try to go green in different ways and with a different pace and involvement, by […]
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Artificial intelligence can be seen as a limit to personal freedom, a huge risk for our privacy and a menace for human thinking. We would […]
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Can technology lead us out of the #DARK? At this point, what we can state is that tech assistant could either never be able to […]
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There is no doubt that smartphones have simplified our lives, but the issue now is how to avoid to be completely absorbed by our digital […]
GET IN TOUCH WITH US
Do you need more information about our tools? Get in touch with our staff writing on the following form or call us for a faster answer
To know about us and/or talk about you, please contact:
- Corso Magenta 31 - 20123 Milano, Italy
- +39 0283241678
- baba@babaconsulting.com
- www.babaconsulting.com