On December 14th, 5 pm, Giulia Ceriani in conversation with @Alessandro Diana-head of Accenture Interactive for @Accenture Italia to discuss #AI Conversational, on the main […]
all the insights to manage innovation
We are an independent market research institute, founded in 2001 by Giulia Ceriani and ESOMAR affiliated. We are passionate by anticipation, scenario analysis, trendwatching and strategic consulting, semiotics is our great thinking tool. We can rely on a powerful, smart and of course international team, to offer an innovative approach to each marketing and communication issue.
OUR tools
Analytical quality and innovation identify baba approach and are distinguishing features of our know-how.
CASE HISTORIES
In our job case histories belong to our customers only, as it should be. Here follows a few of possible examples of the type of methodological input and support provided to some of our clients.
100 MOST POPULAR PICS ALL-TIME WITH #NIKEPLUS HASHTAG
CONTROL TARGET NETNOGRAPHIC EXPOLRATION
BABA LIFELOGGING & HOME TRENDS
POST-TEST NEW FORMAT CHIARA
JEEP-B SUV TARGET SEGMENTATION
2012 - ITALY TREND
COPY TEST MTV
AD HOC COMMUNITY PANEL “NEL MULINO CHE VORREI”
NESPRESSO EVOLUTION
GEOX NEW POSITIONING
BUDWEISER 2008 COMMUNICATION PLATFORM
LG ITALY POSITIONING
LATEST FROM OUR BLOG
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An international symposium organised @googlemeet https://google.meet.com/ukj-vqug-gbo by La Sapienza_Università di Roma together with Fedros, to discuss about the updated values and meanings of contemporary space. […]
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VALORI DI CAMBIAMENTO_Un confronto sui Fjord Trends 2020 Un confronto a quattro voci sulle trasformazioni in atto nel business e nella società Partecipa al link: https://www.meetcenter.it/it/event/valori-di-cambiamento-un-confronto-sui-fjord-trends-2020/ #meetfjordtrends #babaconsulting […]
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July 2nd, 2020, 5pm GMT +2, @GoogleMeet Register at: https://form.jotform.com/201762966045358
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Overturning the perceived normality: this is to #PROVOKE. And as the world is fighting for human rights, a small event gave us the opportunity to […]
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Can a video-game challenge our current society? Nintendo’s #AnimalCrossing is the new game that has seen more than 13 million players in two months. In the era […]
#Resistance: here an insightful semiotic podcast (3mn) by #GiuliaCeriani, to better understand the meaning of this word. It enlightens a reading level aimed to interpret […]
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Right now, we are experimenting restraints and freedom limitations – surely for higher good: we are enacting a #resistance and we at baba would like […]
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Since the pandemic set off, we renounce freedom and basic needs as sociality, in a collective and necessary effort. #McDonald’s and #Zara contribute to spread […]
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Technologies can’t delete fear. Technologies can’t save our life. Technologies aren’t enough without physical contact. The diffusion of #coronavirus has shown us this: not even […]
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