Blogs

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#future is now at stake, more than ever. As cards have pretty shuffled, we at baba would like to clarify and deepen this topic with […]

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Facing Coronavirus’ dreadful shadow and trying to save human lives, we can not forget that another emergency is to be looked at: environment constantly continues […]

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Technologies can’t delete fear. Technologies can’t save our life. Technologies aren’t enough without physical contact. The diffusion of #coronavirus has shown us this: not even […]

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From January the 13th to May the 3rd at Palazzo del Governatore in Parma will take place the exhibition “Time Machine. Vedere e sperimentare il […]

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Now or never: we have to decide how we want to exit the match. Climate change, political issues, new technologies and prosumers are all questioning […]

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Giulia Ceriani –baba ceo- is going to give a lecture about Holograms in Bilbao, at the  XVIII International Congress of the Asociación Española de Semiótica: […]

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Blog Image 2019-09-19

FLY HIGH!

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You may think that FlyHigh! has just to do with innovation, technological development and finding new ways to raise profits. However, we at Baba, want […]

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Blog Image 2019-09-10

FLY HIGH!

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Can creativity mean more than a mere artistic expression? This is the purpose of “No walls but design”, a charity auction organized in collaboration with […]

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When does sustainability become unsustainable? Nowadays, most of the companies try to go green in different ways and with a different pace and involvement, by […]

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Artificial intelligence can be seen as a limit to personal freedom, a huge risk for our privacy and a menace for human thinking. We would […]

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Can technology lead us out of the #DARK? At this point, what we can state is that tech assistant could either never be able to […]

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There is no doubt that smartphones have  simplified our lives, but the issue now is how to avoid to be completely absorbed by our digital […]

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The world of #seriality is going toward a research of erosion, entropy, destruction of a fast-moving world, so fast that is barely impossible to catch […]

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On Feb 5th at Accenture Innovation Center in Milan, Giulia Ceriani has introduced the main findings from our international trend watching Forecast 2019-20 (12 countries worldwide monitored, […]

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It could be a bad strike for the world of medicine. The upcoming non-renewal of the funds for EBRI seems to be a demonstration of […]

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New rules, new duties, new objectives. And more security and clearness. Basically, a new contract to make the web a better place, as it was […]

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#THE NOW AGE_ trend: ANACHRONISM Populism: A Contradiction to Contemporary Times?   As political standpoints continue to polarize, the support of populist-like reforms and laws […]

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What is future? What will be after the future? Which is the future’s future? Starting from the Alec Ross’ book “The Industries of the Future”, […]

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The future is our direction, it doesn’t matter if you look at it worrying about what’s next  or just by living the moment. Today the […]

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Isn’t the bathroom your perfect in-box for drafting the future’s most urging strategies? So, come with us to surf on the very new trends of […]

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On the occasion of the 10th Anniversary of Milano Fashion Library, Giulia Ceriani -baba CEO- will participate in the discussion focused on the perception of […]

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Speaking on our methodologies through the semiotic lens, we would like to present a case study of a fast food restaurant in the USA. We […]

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The ENTROPY trend is starting to shine through in recent news with popular ride-sharing app “Uber” testing out a new feature that would allow for […]

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HOW ONE CHINESE COMPANY IS BREAKING THE MOLD: the RADICALISM trend (see our #THENOWAGE 2018-18 Forecast) is quickly picking up internationally with one Chinese company, […]

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 baba is pleased to invite you to join us for a serie of workshops dedicated to 3 main themes connected to #THENOWAGE, the leading topic […]

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A very challenging discussion with some of the protagonists of future retailing: together with Mark up/GDO Week and Deloitte, we have presented our Trend Mapping […]

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On February 8th at Accenture Customer Innovation Center in Milan, our CEO Giulia Ceriani has introduced the main trends for 2018-19, matched by Accenture Interactive […]

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Register to attend the baba  Trend Monitor®2018-2019 annual forecast presentation, on Feb. 8th, 5 pm at ACCENTURE CUSTOMER INNOVATION CENTER in Milan. Giulia Ceriani (baba CEO)  will […]

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#BCM17 – GIULIA CERIANI ABOUT BIG DATA AND GOOGLE TRENDS Google is twenty years old: how our life and the future are changing as a […]

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John Lewis department store (UK) has just launched a gender-neutral production for kids,  and it’s not the first time that a fashion brand chooses to […]

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Anouk Wipprecht mixes IoT and wearable technology to innovate fashion. Are we ready for Robot Couture? On September 21st, the artist will try to answer […]

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Blog Image 2017-09-01

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#INVERSION. IS A NEW GOLDEN AGE HERE TO STAY?   Despite so many challenges, troubles and concerns currently affecting the global political stability, the 15th […]

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Summer vacations are at the door, but not for everybody. Tourism is a booming market worldwide and in Italy as well, since the flows of […]

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Have a look to this recent publication dealing with the consequences of the advent of digital era and its radical change. Step up your game […]

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From May 30th to June 2nd the UNESCO headquarter in Paris hosted the Conference of the French Association of Semiotics concerning “L’avenir de la structure”. […]

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JUST PUBLISHED!   Have a look to the new book “Nella rete di Google. Strategie e dispositivi del motore di ricerca che cambiato la nostra […]

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Direzione –> Ventura Lambrate Ventura Lambrate accoglie espositori mash up: designer affermati, nomi emergenti e accademie che utilizzano il design come elemento di salvaguardia della […]

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Nel Brera Design District 2017 si  uniscono la sperimentazione di materiali e la ricerca della funzionalità alla gamification, alla sostenibilità, al riciclo e all’interaction design, […]

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Direzione –> Via Tortona.  Arredi minimali, innovazioni tecnologiche, ottimizzazione degli spazi per culture che incrociano presente, futuro e passato. Identità tentative, concetti di prodotto fusionali, ruoli […]

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MILAN DESIGN WEEK IS BACK, and of course we won’t miss to catch new ideas through the exhibition spaces of #FUORISALONE 2017. baba’s trend watchers are already crossing Milan to observe […]

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Con i nuovi smart toy i segreti dei bambini rischiano di essere ascoltati da orecchie indiscrete. Processo tecnologico che non si ferma davanti a niente? […]

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Luxury has never been so far away from the idea of economic status. In a world where everyone seems to have its own customized range […]

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Entro una decina di anni l’asteroide ‘sostenibilità’ causerà l’estinzione di una specie antica, quella dell’automobile personale. Se in Europa già si distinguono città già all’avanguardia, […]

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Alle 2 GIORNATE SULLA SOSTENIBILITÁ baba sarà presente con una relazione sul rapporto tra mobilità e ambiente tenuta da Giulia Ceriani L’evento è promosso da […]

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Se nei decenni scorsi il settore musicale si era servito delle immagini per farsi pubblicità, in particolar modo attraverso il videoclip, oggi si trova a […]

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Come impatta la narrazione sulle scelte discorsive? Come lo storytelling influenza il digital marketing? In che modo realtà e racconto interagiscono nella fiction italiana? A […]

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In questi giorni Google ha annunciato la sospensione del progetto Ara, uno smartphone con design modulare. La motivazione ufficiale secondo la rivista #Reuters è rinconducibile […]

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Blog Image 2016-07-22

BREAKING RUSH

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  The world of retail is changing .The hybridization of the outlets covers both marketed products and the physicality of the store, mixing up the […]

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  Un attacco di potere che ha la veste di una rivoluzione mal organizzata e impulsiva: solo in superficie. I motivi della non riuscita del […]

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A new intervention by  #GiuliaCeriani, with the objective to deepen what is #future, in what modalities it can come true and what does it mean […]

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Anxiety and sustainability have been two of the main key words of 2019, from the SS20 Gucci runway to the boom of Fridays for Future. […]

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